Creativity: The Real World – Starting January 9, 2013

January 2nd, 2013


Creativity: The Real World — A 12-week meet-and-greet tour of advertising agencies, digital studios, and social media firms brings young professionals front and center with the creative industry?s leaders in New York City.

The Wednesday-evening workshops are led by New York advertising creative leader?Bill Oberlander, whose career has included executive positions at JWT, McCann, Ogilvy,?and Kirshenbaum & Bond, working on such accounts as Bloomberg, Microsoft, Intel,?Nestle, Motorola, Exxon-Mobil, Coca-Cola, Hennessy, Snapple, Dom Perignon, and Target.

Classes meet on-site at each speaker’s office, on Wednesdays, from 6:30 to 8:30 p.m., January 9 through April 3, 2013. During the first hour, presenters share their most recent creative breakthroughs; the second hour is a review of that week’s creative assignment?-a creative brief delivered by last week?s speaker.

CREATIVITY: THE REAL WORLD — 2013 speakers include Evan Schechtman, CTO, @Radical Media; Anthony Alvarez, ACD, and Jason Ashlock, ACD, R/GA; Mark Mulhern, Senior Vice-President, BBDO; Tina Exarhos, Executive Vice-President, Marketing, MTV; Benjamin Palmer, CEO/CCO, and Jay Zasa, ECD, The Barbarian Group; Joshua Teixeira, Executive Creative Director, and Mark Pollard, Director of Strategy, Big Spaceship; Leo Savage, VP/CD, Grey; Craig Cutler, Photographer/Director, Craig Cutler Productions; Ian Chee, Strategic Planning Director, AKQA; Frank Anselmo, Executive Creative Director, KNARF/NYC; Adrian Barrow, Head of Planning, JWT; and Jon Dupuis, Senior Vice-President and Business Director, Digitas.


Tuition is $2,500 for working professionals and $2,000 for 2012 students and recent graduates. More information can be found online at



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